The FORFI platform

Revenue Execution Platform.

FORFI connects the data your bank already has with external market signals, finds the revenue opportunities in it, and runs the work that turns each one into a booked result, autonomously.

New opportunity Example
Who
Commercial client, manufacturing
What
Treasury management
Why now
Deposits rising New UCC filing Hiring
  1. Outreach
  2. Qualified
  3. Documents
  4. Approval
  5. Booked

Agent collecting documents from the client

01The gap

The data is there. The execution isn't.

Customer data sits across core, loan origination, loan management, CRM, treasury and spreadsheets, and those systems rarely talk to each other. The moment a customer needs a product passes unnoticed. And when an opportunity is spotted, it still needs outreach, follow-ups, documents and approvals before it becomes revenue.

  • Core
  • Loan origination
  • Loan management
  • CRM
  • Treasury
  • Spreadsheets
A customer moment, missed between systems

02How it works

From data to revenue. Automatically.

  1. 01 · Connect the data

    Sits on top of your systems

    FORFI reads from the systems your bank already runs and adds external signals, with zero integration. There's no rip-and-replace project before value starts.

  2. 02 · Find the opportunity

    Who, what and why now

    AI analyzes that data continuously. For each opportunity it names who to contact, what product to offer and why now.

  3. 03 · Make it happen

    Runs the work behind it

    Agents carry each opportunity through outreach, qualification, documents, approvals, system updates and monitoring, all the way to revenue.

03An example

One opportunity, fully explained.

Every recommendation shows who to contact, what to offer, why now, and the signals behind it.

Meridian Logistics LLC

Commercial · Logistics · 55 employees

Example

+$60K/yr

Estimated annual value

+ $12K one-time income

Recommended productWorking Capital Line of Credit

Why this customer

  • Contract-driven capital need
  • Rapid business growth
  • Existing credit line near limit

Signals

  • ExternalWon a $2M contractPublic RFP
  • ExternalHiring surge, 12 rolesJob boards
  • ExternalIncreased marketing spendAd intel
  • InternalDeposits up 38% in 90 daysCore banking
  • InternalCredit line near limitLoan management

Pattern match

  1. 2,418commercial customers
  2. 312rising deposits and growth
  3. 47contract win and hiring

Meridian Logistics sits in this cohort

73%

of this cohort took a Working Capital Line of Credit within 90 days.

Every opportunity carries

  • Customer
  • Product
  • Score
  • Expected value
  • Why now
  • Signals
  • Outreach
  • Workflow
  • Not a black box

    Each recommendation shows the systems, data, score and reasoning behind it.

  • One customer view

    Products, relationships, history and signals in a single profile.

04The data

Internal systems and external signals, together.

Inside the bank

  • Core banking
  • CRM
  • Loan origination and loan management
  • Treasury
  • Spreadsheets
FORFI Opportunities

Outside the bank

  • News
  • UCC filings
  • Hiring activity
  • Government registries and filings
  • Market and liquidity events

05Where revenue comes from

Opportunities across your full product portfolio.

Revenue from customers your bank already has.

Commercial

  • C&I lending
  • CRE opportunities
  • Equipment financing
  • Line-of-credit expansion
  • SBA opportunities

Treasury and deposits

  • Treasury management gaps
  • High-balance customers
  • New deposit opportunities
  • Deposit retention risk
  • Maturing CDs

Relationship expansion

  • Loan-only, no deposits
  • Product gaps
  • Underpenetrated households
  • Growth or liquidity signals

06The work

Agents do the follow-through. Your bank stays in control.

  1. Outreach and follow-ups

    RM agent

    The first contact and every reminder after it.

  2. Qualification and documents

    Qualification agent · Document agent

    The questions to ask and the paperwork to collect.

  3. Approvals

    Approval agent

    Routed to your bank's own approvers, as a step in the workflow.

    Your bank decides
  4. System updates and monitoring

    Operations agent · Monitoring agent

    Records kept current, and progress tracked to the result.

Assisted outreach

FORFI prepares the data, talking points and a ready-to-send message. The banker reviews and sends.

Automated outreach

FORFI runs approved workflows through your channels and rules, and brings the banker in when the customer replies.

  • Email
  • SMS
  • LinkedIn
  • Bank app

07Security and setup

Secure, compliant and ready to connect.

No heavy IT project. FORFI adapts to your data, not the other way around.

  1. Your systems

    Core, LOS, LMS, CRM, treasury, reports

  2. Secure transfer

    Daily export files over SFTP

  3. FORFI

    FORFI

    Mapping, identity resolution, signal detection

  4. Outputs

    Alerts, workflows, outreach, dashboard

SaaS

Cloud-hosted with fully tokenized data. Raw customer data never leaves your environment.

  • Tokenized data
  • Fast deployment
  • Auto updates

On-premise

Deployed inside your own infrastructure. Nothing leaves your network.

  • Full data control
  • Air-gapped ready
  • Custom compliance

08How it's measured

One number: revenue.

  • Insights produced
  • Dashboards viewed

FORFI is measured by how much revenue it made for your bank.

  1. Start

    One focused use case

  2. Surface

    High-value opportunities from your existing portfolio

  3. Measure

    Results in revenue

09FAQ

Questions banks ask first

What kind of revenue opportunities does FORFI surface?

Opportunities in your existing customer base that your team would otherwise miss. That includes non-interest income such as treasury management, SBA referrals, deposit growth and interest rate swaps, plus CRE and C&I lending found through expansion signals, contract wins and credit-line usage. It covers retail too, including HELOC, auto refinancing and personal credit cross-sells.

How does FORFI handle data security and compliance?

Security is foundational. In the SaaS deployment, customer data is fully tokenized before it leaves your environment, so no raw PII is processed in the cloud. Banks with stricter requirements can run FORFI on-premise, including in air-gapped environments. SOC 2 is in progress, and FORFI is designed to meet GLBA, FFIEC and state-level regulatory requirements.

What integrations are required? Do we need to connect to our core banking system?

No complex integration is needed. FORFI works from secure daily file transfers: standard flat files such as CSV over SFTP. There is no direct API connection to your core, no middleware, no schema changes and no risk to your production systems. Most banks are up and running within weeks, not months.

How do we get started, and what does a typical pilot look like?

Start small and prove value fast. A typical pilot focuses on one high-impact use case, such as commercial loan opportunities in a construction portfolio or deposit-retention risk in one segment. FORFI works with a sample of your data, surfaces real opportunities within the first two weeks and measures results against your existing pipeline. There are no long contracts or big upfront commitments.

Does our team need to dedicate engineering resources?

No. FORFI is built for banks without large data-science or engineering teams. Your team provides the daily files, and FORFI handles ingestion, signal detection, AI analysis, campaign generation and outreach. Relationship managers review and approve the opportunities. Most pilots need less than two hours a week from your team.

How does FORFI provide a Customer 360 view?

FORFI combines internal banking data (deposit accounts, loan portfolios, transaction history and product holdings) with external signals such as procurement filings, permit activity, ownership changes and hiring. The result is one always-current customer and household view, where relationship managers see wallet share, cross-sell gaps, risk indicators and current intent in one place.

→Private demo

See it with your own data.

We'll walk you through FORFI privately and talk about the use case that matters most to your bank.